Silicon Valley’s Super Bowl isn’t all fashionable parties. It’s also a chance for the hometown apps to market the hell outta themselves.

Underdog ride-sharing app Lyft’s tactic was to get legendary San Francisco 49ers receiver Jerry Rice as an undercover driver. Lyft co-founder John Zimmer has pulled off the same stunt. But, no offense to John, the six-foot-two, three-time Super Bowl MVP had a bit harder time being stealth about it. (Although one female passenger is spectacularly blasé about her celebrity driver.)



Lyft Drafts Former NFL Star Jerry Rice as Surprise Driver Before Super Bowl
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